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Been in UI "for ever..." and now more into UX

I've done UI architecture and implementation for-ever, that I've picked up UX along the way.  Now I'm moving more and more in the UX side of things.  Today UX has made the big time, mostly out of necessity.  Prior to about 5 years ago, your company only needed to product an application for a specific need.  But with the advent of mobile (first) and now cloud based apps, the competition is so great to 1) stand out and 2) be better (great even), the focus on UX has become the deciding factor.

This of course is great news, but the field is still all over the map.  Personal tastes varies wildly that end results still can miss the mark.  Never mind that businesses are hesitant to actually paid for UX help.

As Apple has shown the world, it's all about the design.  A better design can go a long way in making life a little better.  It does not have to save the world, just a little better.

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