Skip to main content

Posts

Showing posts from January, 2011

Constraints and Focus

All the talk about Apple's latest Qtr results got me thinking of how this applies to my life.   Apple focuses on a specific market.  In this case it's the market for the iPad where it's 1) mobile (couch, car, where ever), 2) only fingers required (this means that all controls / action must be selectable with finger resolution) and 3) very very simple to use (flattening out of the applications logic, etc).  To this end they provide 80-90% of most peoples needs.   No overly fancy UI, no extra features that most people would never use and no real concern of what is actually in the iPad (chips, speed, ports, etc).  Just a device that provided a generic solution for most people. For software it's really about the same ideas, providing a solution to your target customers as simply as possible. CONSTRAINTS Apple has constraints as they work with hardware and the limits of currently battery life, screen displays, etc.  that force Apple to unique solutions.  Bailing on F